Hilliard Lyons will be launching new brand positioning March 12 - April 16, 2018
Since the beginning, core values have shaped the way we do things at Hilliard Lyons. Our advisors guide clients with honesty and empathy and make your goals our own. We’re there through the ups and the downs as the market changes and as your life evolves. It’s an approach that comes naturally to us – and one that has continuously served as the foundation of who we are for the last 160 years.
Over the next few weeks, you’ll see a change in our logo and a reveal of our new brand positioning, which better reflects the optimism, confidence, and passion that has always been a part of our story. You will also notice that your Financial Consultant will now be called a Wealth Advisor. This title personifies the value that your Wealth Advisor brings to you. A value which goes beyond transactional buying and selling to reflect the fact that we know you and your family, understand your unique needs, and tailor solutions to help you attain your financial goals. The path in our new logo is also a promise: now, and into the future, we will always be here with everything our clients need along their journey through life.
While you’ll begin seeing our new logo, website, and title changes over the upcoming weeks, rest assured that your relationship with Hilliard Lyons will not be affected in any way, and the ownership of our firm remains unchanged. We are steadfast in our commitment to being the comprehensive wealth management firm you have come to count on – always here with the financial services you need to help build and protect your legacy, no matter what.
Onward, upward, and forward – we’re reaching further beyond expectation with our new brand positioning, united in our mission to help our clients redefine what’s possible.